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What is Plura?

Plura is an AI-first conversation platform built for designing and deploying intelligent voice agents. Whether you’re automating appointment reminders, inbound support lines, or outbound lead engagement, Plura provides a powerful and flexible toolset to orchestrate real-time, dynamic conversations. With an intuitive interface and modular design, Plura enables teams to go from idea to live call with minimal effort—no coding required.

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What You Can Do with Plura

Plura is built for voice-driven automation at scale. Using the platform, you can:
  • Create conversational workflows that guide how AI handles voice interactions
  • Configure AI agents that act as the interface between your workflows and your users
  • Assign phone numbers to agents for inbound and outbound calls
  • Test and fine-tune conversations with real-time visibility into decision-making
  • Review call recordings, transcripts, and performance insights

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Core Concepts

Plura is centered around three core elements:

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Workspaces

Workspaces are your organizational containers. They hold everything related to a specific project, client, or use case, including workflows, agents, analytics, and call history.

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Workflows

Workflows define how a conversation unfolds. Built using a visual, node-based editor, workflows include prompts, logic branches, data extraction, and AI responses that determine the flow of each interaction.

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AI Agents

Agents are responsible for executing workflows. Each AI agent is assigned a voice, a set of behavioral settings, and one or more workflows. Agents are also linked to phone numbers, making them ready to handle inbound or outbound calls.

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How It All Connects

1

Design your Workflow

Use the editor to create a conversational path with decision logic, dynamic variables, and AI responses.
2

Configure an AI Agent

Set up an agent, assign your workflow, and attach a phone number.
3

Test & Launch

Run simulations or place real calls using the Test Agent tool.
4

Monitor Calls

Analyze transcripts, review call actions, and evaluate AI performance with built-in tools.

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Built for Flexibility

Plura is designed to support a wide range of voice automation use cases, including:
  • Automated reminders and scheduling
  • Survey and feedback collection
  • Lead qualification and outbound campaigns
  • Voice-enabled inbound lines
  • Live transfer and routing scenarios

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What Makes Plura Different

  • Fast Iteration – Test and refine your flows in real time with our test bench and fine-tuning tools.
  • AI Transparency – See exactly why the AI made a decision with full visibility into triggers, responses, and logic.
  • No-Code, Pro-Control – Design complex logic without touching code, while still accessing advanced configuration if needed.
  • Scalable by Default – Whether you’re running one call or one million, Plura is built to handle production-level loads.

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Next Steps

  • Create Your First Workflow
  • Set Up an AI Agent
  • Explore Voice Settings
If you’re ready to get building, head to app.plura.ai and start exploring. For deeper dives into each feature, browse the rest of our documentation. Welcome to the future of voice automation.