> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plura.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Create Lead

> Create a new lead record in your Plura workspace.

If a lead with the same phone number already exists, the API returns a 409 with the existing lead's details. Use the **Update Lead** endpoint to modify existing leads.

**Phone number handling:** If the phone number does not include a country code, the API automatically prepends `1` (US). Send digits only — no `+`, spaces, or dashes.




## OpenAPI

````yaml /api-reference/openapi.yaml post /lead/create
openapi: 3.0.3
info:
  title: Plura AI API
  description: >-
    Complete REST API reference for building powerful integrations with Plura
    AI.
  version: '1.7'
  contact:
    url: https://docs.plura.ai
servers:
  - url: https://api.plura.ai/v1
    description: Production
security:
  - bearerAuth: []
paths:
  /lead/create:
    post:
      tags:
        - Leads
      summary: Create Lead
      description: >
        Create a new lead record in your Plura workspace.


        If a lead with the same phone number already exists, the API returns a
        409 with the existing lead's details. Use the **Update Lead** endpoint
        to modify existing leads.


        **Phone number handling:** If the phone number does not include a
        country code, the API automatically prepends `1` (US). Send digits only
        — no `+`, spaces, or dashes.
      operationId: createLead
      requestBody:
        required: true
        content:
          application/json:
            schema:
              type: object
              required:
                - record
              properties:
                record:
                  type: object
                  required:
                    - phone
                  properties:
                    phone:
                      type: string
                      description: >-
                        Digits only — no `+`, spaces, or dashes. Country code
                        auto-prepended if omitted.
                      example: '5558675309'
                    first_name:
                      type: string
                      example: John
                    last_name:
                      type: string
                      example: Doe
                    email:
                      type: string
                      format: email
                    company:
                      type: string
            example:
              record:
                phone: '5558675309'
                first_name: John
                last_name: Doe
      responses:
        '200':
          description: Lead created successfully
          content:
            application/json:
              schema:
                type: object
                properties:
                  status:
                    type: string
                    example: success
                  message:
                    type: string
                    example: Lead has been created.
                  lead:
                    type: object
                    properties:
                      phone:
                        type: string
                      first_name:
                        type: string
                      last_name:
                        type: string
                      timezone:
                        type: string
                        example: America/New_York
                      lead_id:
                        type: string
        '401':
          description: Unauthorized
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/Error'
        '409':
          description: Lead already exists — use Update Lead to modify
          content:
            application/json:
              schema:
                type: object
                properties:
                  status:
                    type: string
                    example: failed
                  message:
                    type: string
                    example: >-
                      Lead exists please use the update method to change any
                      values.
                  lead:
                    type: object
                    properties:
                      lead_id:
                        type: string
                      phone:
                        type: string
                      first_name:
                        type: string
components:
  schemas:
    Error:
      type: object
      properties:
        status:
          type: string
          example: failed
        message:
          type: string
          example: Human-readable error description
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      description: API key from Settings → API Keys in your workspace

````