> ## Documentation Index
> Fetch the complete documentation index at: https://docs.plura.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# API Basics

> Base URL, phone number format, and date/time conventions.

## Base URL

```
https://api.plura.ai/v1
```

All endpoints use the `/v1` prefix.

## Phone Number Format

**Always use E.164 format** — digits only, with country code, no formatting characters.

|         | Example           |
| ------- | ----------------- |
| Correct | `17145551234`     |
| Wrong   | `(714) 555-1234`  |
| Wrong   | `+1-714-555-1234` |
| Wrong   | `714-555-1234`    |

<Tip>
  Strip all non-digits and prepend the country code (e.g., `1` for US). The Create Lead endpoint will auto-prepend `1` if you omit the country code, but all other endpoints require the full E.164 format.
</Tip>

## Date/Time Format

Use UTC ISO-8601: `2024-03-15T10:30:00Z`

## Journey ID vs Flow ID

When working with workflows, always use the **Journey ID** — not the Flow ID.

Find it in your workspace URL:

```
app.plura.ai/[workspace]/journey/[JOURNEY-ID]/flow/[flow-id]
```

The Journey ID is the UUID after `/journey/`. It stays constant even when you update flows, so your integrations won't break when workflows change.